Online Marketing Specialist - Richmond Hill


Toronto, ON
Canada

Industry
Retail
Experience Required
Yes
Employment Type
Employee
Work Schedule
Full-Time
Job Description
Canada Computers & Electronics is a retailer of personal computers, IT components, and consumer electronics. We strive to provide our clients with the latest and greatest technology and services for the best value. Our people are knowledgeable, passionate and go beyond expectations to delight our clients.

We offer the right platform and support for your professional growth and advancement. Join us today to launch your career with Canada Computers & Electronics!

We are currently looking for an Online Marketing Specialist at our Head Office located in Richmond Hill!

The Online Marketing Specialist leads, directs and manages all strategic direction for digital communications, online marketing and online & social media user experience strategies and initiatives to build and position the organization & its products.

The position is responsible for the online and digital presence with target audiences, locally and nationally, as part of the overall integrated marketing program. Specifically, the digital efforts to help determine strategies to engage with our core customers & acquire new targeted customer base. The position plays a major role in developing comprehensive strategies to build and expand the presence in digital, mobile and social media.

This position will work closely with Manager, Web Development for web strategy and leading digital/interactive marketing and communications projects, and oversees the quality, consistency and measurement of projects across the portfolio in the digital space. You will be responsible for analysis of each project to determine the return on investment. This includes user experience, content strategy and publishing, web marketing and advertising, social media strategy, and digital measurement/analytics.

This role provides interactive and digital communications strategic support and consultation to various business units and departments to accomplish business goals and objectives.

They will provide strategic direction to the Marketing Manager and are responsible for ensuring interactive marketing and communications initiatives are executed to modern standards and best practices, while ensuring they are in alignment and consistent with brand and support building the reputation the organization.

Overall Accountability:

Digital Strategy
User Experience
Content
Performance Management & Analytics
Interactive Marketing – Social Media and Digital Campaigns
Job Requirements
Thorough knowledge and education within digital media, e-business, interaction design, information systems, communications, marketing or a related field. This includes training/experience in the areas of digital strategy and/or digital marketing, user experience, content strategy or online metrics preferred.
Demonstrated experience managing and/or developing an institutional or consumer-facing web and digital presence that interfaces with multiple target audiences, preferably with 1,000,000+ visits a year.
Work experience in and knowledge of best practices in digital strategy, user experience and usability, content strategy, website design and development, branding and web marketing (including online advertising, e-marketing, and SEM).
Successful, established track record of managing interactive marketing and digital media projects, including experience in overseeing project teams/staff, digital agencies/firms and other creative suppliers i.e. content strategists, web editors/writers, front-end web designers/ developers, and user experience/interaction designers etc.
Experience developing and overseeing integrated online marketing campaigns, including digital display, SEM, e-marketing, mobile and engagement strategies.
Advanced knowledge of community and social media platforms: networking, blogs, micro-blogs, mobile, user-generated sites, etc. and demonstrated ability in leveraging them to drive performance.
Experience working with or exposure to social media measurement tools. Experience working with tools such as Google Analytics and other web metrics/analytics, and social media tools such as Hootsuite Enterprise, Sysomos, Radian 6.
Working knowledge of Adobe Creative Suite software, HTML, CSS, and interaction design tools. An aptitude for creative and design, visual aesthetics, and fundamentals of communication design.
Knowledge and understanding of video (planning, production and post-production) is an asset. Ability to think strategically and creatively, as well as communicate thoughts collaboratively and build consensus.
We thank all interested candidates, however, only those under consideration will be contacted.

Canada Computers is committed to creating a diverse environment and is proud to be an equal opportunity employer. Upon request, Canada Computers will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process.

Job Type: Full-time