Social Media Trends You Can’t Ignore in 2012
2012 has been dubbed the “social year”. Social media continues to move toward business integration as many companies are recognizing the value of having a solid social media plan. The online world is in a perpetual state of change so take notice of these key trends for 2012.
Many people embrace television as a social act by talking, texting or tweeting about it. Television programs have already started to incorporate social TV through polling (e.g. X-Factor or American Idol) and integrating social elements within the tv show (e.g. on-screen hashtags or Twitter streams). Apps like Get Glue encourage social media consumption – participants can “check-in” to their favourite shows and connect with people globally who are watching the same show.
Multimedia Social Networks
Photo and video social networks will flourish this year. Sites like Instagram, Viddy, Tout and more recently Pinterest enable the essence of social networking – making and perpetuating connections and seeing the world through someone else’s eyes. Sometimes pictures and videos speak volumes more than 140 characters or a status update. Multimedia driven social networks will be big this year.
The media was the first to make use of adding sharing options to content ideas, opinions and status updates which make social media a powerful force. Sharing content leads to more page views and a better status in search results. E-commerce and web transactions are next – most e-commerce sites already have the option for users to share a product or customer review.
The popularity of the infographic is incredible. Infographics are not new but these viral visualizations can grow traffic and inbound links from users sharing them. With today’s data overload, infographics are an incredibly useful way to get information to customers and reach out to new users with popular keywords.
Social Media Consolidation
Staying on top of every new channel can get tiring and it’s easy for users to feel social media fatigue. The focus on one or two social networks to fulfill engagement needs is rising. Luckily, social dashboard tools are gaining popularity as they allow consumers to curate content, keep track of trending topics and manage their social influence all in one place.
Social Media Metrics
ROI will remain a key metric to any social media strategy. The concept of engagement has become an accepted metric and businesses are recognizing the benefits of humanizing their brands. At the end of the day, it’s important to see measurable results from social media. To improve efforts, you must be able to measure the results. 2012 will be the year for brands to determine how social media will add value to their company and most importantly their customers.
~ Jennee Rasavong is an administrative professional and a freelance Writer.