Full-Time Senior Advisor, Social Media
Job Description
Reporting to the Manager eCommunications, the incumbent is responsible for developing Suncor’s social media campaigns and participates in the development of the overall social media strategy. This position is responsible for ensuring that Suncor’s social media properties (Suncor and Petro-Canada branded) are integrated and support Suncor’s strategic and business priorities.
KEY ACCOUNTABILITIES
•Strategy and Governance (20%)
- Working with the Manager e-Communications and Senior Advisor Online Communication, develops effective, integrated social media marketing strategies. Leads integration of social media applications into business communication plans
- Leads development of social media governance and the development and improvement of workflow processes including ensures adherence to governance standards, leads process improvements for social media and integration into other e-Communications and corporate processes and champions Operational Excellence in social media processes
•Monitoring and Execution (30%)
- Acts as the key interface for all client groups in social media development
- Works with client groups, Communicators and subject matter experts to monitor and measure the impact of social media. Provides recommendations on how social media strategies and tactics can be enhanced to better meet communications and marketing objectives
- Acts as a social media SME to research and document best practice, monitor trends and emerging category leaders
- Leads social media project management for new implementations
- Leads Suncor’s social media working group: an internal cross-functional team whose mandate is to build social media capability and share best practices
- Research emerging social media practices/technology and participate in long-range planning, evaluating new systems and methodologies
- Leads training on social media and social media tools internally
- Champions social media within Suncor and leads change management to increase social media adoption
- Acts as a key member of the Suncor Crisis Response team and recommends social media tools to support issues management
•Content (50%)
- Creates and maintains a social media editorial calendar and posting schedule, co-coordinating with Communicators and other business client groups
- Identifies and repurposes content from multiple internal and external communication channels
- Daily writing and editing of posts/blogs and other content. Coaches contributing writers (communicators and SME) to create engaging, accurate content (campaigns, blog posts, articles, podcasts, videos)
- Reviews internally generated content to ensure integration with brand, messaging and legal guidelines
- Builds and maintains a content distribution network by way of emerging/social media channels
•Available after hours and weekends – on call to support crisis communications response
REQUIRED QUALIFICATIONS
•Bachelor’s degree (in business or communications preferable) with a thorough understanding of social media principles and practice
•Minimum 6-8 years communication experience with minimum 2-3 years emerging/social media experience. A track record of participating in a wide variety of social media activities in a business application with demonstrated results
•Experience working with multi-media files (graphics, video editing) an asset
•Experience in developing social media strategy. Able to translate business / communications objectives into measurable social media tactics with associated metrics. Experience evaluating metrics to evolve and enhance the effectiveness of emerging/social media marketing
•Customer focused – proven client service skills
•Strong communication skills: online writing, editing and proofing required
•Knowledge of social media communication trends/best practices; Active experience working in Web 2.0 technologies
•Experience managing social media in a large, geographically dispersed, complex organization an asset
•Strategic and innovative thinker with the ability to see the big picture, while also being able to drive projects from development to completion.
•Excellent project-management skills
•Ability to effectively partner with management, team members and clients and to work well with all levels of employees is critical
WHY SUNCOR
When you join Suncor Energy, you’re signing on with a dynamic leader that has built a solid foundation for both business and employee success through a ‘total rewards’ approach to compensation – both monetary and non-monetary. Providing a flexible package that can be adjusted to suit the changing needs of your life, which includes:
. Competitive Base Salary and Compensation Programs
. Attractive Annual Incentive Program
. Flexible Benefits Package
. Rewarding Pension & Savings Plans
Suncor is committed to employment equity and encourages applications from all qualified individuals.
BUSINESS OVERVIEW
Suncor Energy is a unique and sustainable Canadian integrated energy company – Suncor combines a leading position in oil sands, with complementary operations in refining and marketing, North American natural gas production and conventional oil production internationally and offshore East Coast Canada.
We operate our businesses reliably and efficiently and by strategically developing energy resources to meet growing consumer demands. Suncor is also committed to contributing to the well-being of the communities where we operate.
As an employer, Suncor is one of the best companies in Canada providing tremendous future potential where talented people thrive.
To submit your application and to learn more about Suncor, visit our website at www.suncor.com/careers
To Apply Visit Suncor Energy Inc.