10 May 2017

Full-Time Director, Communications

VIKTREToronto, Ontario, Canada

Job Description

The Communications Director will be a senior member of the Content and Marketing Team and will manage the execution of the internal and external communications for VIKTRE.

They will be primarily responsible for the creating, execution and process of delivering VIKTRE’s communications to consumer media, industry media, investors and employees.

The Communications Director will sustain VIKTRE’s reputation for quality, reliability, and customer satisfaction.

The individual will work closely with the Chief Content Officer and CEO to ensure that execution of communication strategies, key messages and press releases deliverables are planned and executed as part of the marketing communications calendar.

This role is full time and based in Toronto reporting to the Chief Content Officer.


Manage Company Brand and Reputation through the external media communciations
Ensure public views the organization favorably.
Create and launch press releases according with VIKTRE’s marketing strategies
Contact members of the media to set up interviews with VIKTRE athletes and Executives
Manage a Media database with contacts
Execute and support VIKTRE marketing campaigns to feature on Radio, TV, Social Media and Digital Media outlets
Ensure that all speaking opportunities for VIKTRE executives are vetted
Develop, manage and execute corporate communications strategy, message development, pitch and announcement strategies.
Develop branding initiatives, internal communications and external media relations.
Determine communications strategy and execute programs to deliver communications objectives throughout the organization.
Develop communication strategies for delivery of corporate culture and business strategy, including VIKTRE as For Benefit Organization
Manage media relations and maximize media opportunities.
Develop strong relationships with media reps, editor and industry publications
Develop, manage and execute awards submissions and other Industry Event speaking opportunities.
Develop delivery and packaging plans for corporate messages.
Develop internal publications such as newsletters, releases, email announcements, planned publications, on-line, intranet, video, special projects and assignments.
Create rich and creative media content that is optimized for search engines.
Hire and train PR assistants and account executives, as needed.


Graduate degree in English, Journalism, Communications, Marketing or related field and/or equivalent experience
Experience in working in a Global Organization
The role of Communications Director is not an entry-level position, so you will need previous experience and a certain amount of training, obtained either on the job or in training.
Experience with dealing with media at all levels – Consumer and Industry
Active online presence and familiarity with social media (Twitter, Facebook, Instagram, etc.)
Experience writing copy for social media,
Experience in writing key message documents, Press Releases and Communication Plans.
Creative, diplomatic, and calm under pressure
Self-motivated, proactive, and a self-starter
Highly organized with exceptional attention to detail; ability to prioritize while accurately completing tasks
Strong background with optimizing media coverage to meet business KPIs, such as customer acquisition, media impressions and digital footprint.
Strong background in creating original and exclusive communications globally
Passion for and an intimate understanding of the world of sports; the culture, traditions, language, and leaders
Familiarity with top global athletes and their social media profiles; as well as the most popular websites in sports, entertainment, and pop culture
Understanding of different global cultures and geographies (assignment may focus on regions/athletes outside North America)
Strong analytical, problem solving, multitasking, and time management skills with consistent attention to detail
Ability to effectively learn and use new social media concepts, tools, and methodologies to support the needs of the business
Ability to read, interpret specifications, and perform tasks with a high level of competency and autonomy
Job Type: Full-time

Required education:

Required experience:

Communications: 5 years
Marketing: 5 years


Job Categories: Advertising / Marketing and Communications. Job Types: Full-Time. Job expires in 16 days.

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