Careers in Photography: What’s Your Niche?

Posted by | November 12, 2012 | Photography

You have an eye for composition, colour and lighting. You’d like to take your weekend hobby and turn it into a full time career. Becoming a photographer can be an exciting way to showcase your artistic ability and with so many different avenues to choose from within photography, it’s nice to know what options are available for putting your future in focus.

If you’re thinking about pursuing a career in photography, below are a few career niches to consider:

Food Photography
Perfect for those who love food and capturing the beauty of it. Food photographers often work together with food and prop stylists to achieve the client’s vision. Shooting food can be an important tool for restaurants, hotels, food manufacturers and lifestyle magazines.

Travel Photography
An ideal situation for anyone is to get paid to travel the world documenting exotic destinations and cultures. As a travel photographer, you get to develop photos for tourism-related journalism and can be employed by magazines, trade publications and even the government.

As a photojournalist, you are an integral part in delivering news and are at the forefront of capturing historical events as it unfolds nationally or internationally. You know who and what is newsworthy and understand the importance of timeliness – you need to be in the right place at the right time and meet deadlines for your editors. Today’s news picture has no use for tomorrow. Photojournalists work as salaried employees but most work as freelancers.

Fashion Photography
It’s one of the most exciting and dynamic areas of photography. It is highly aesthetic and heavily commercial. Fashion photographers attempt to capture enticing images of the garments or products in order to help retailers advertise. An interest and knowledge of the fashion industry (latest trends, upcoming trends etc) is not optional, it’s an absolute requirement.

Product Photography
This niche entails taking pictures of a broad spectrum of products ranging from cars to cell phones to billboards and even cereal boxes. It’s a perfect mix of photography and advertising. Those photos you see on Amazon and other online retailers was taken by someone whose job it is to get that “perfect” shot.

~ Jennee Rasavong is a Freelance Writer and Blogger. Follow her on Twitter @JenneeJade.

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